- Bachelor of Arts
Methods of both verbal and nonverbal communication vary from culture to culture and generation to generation. So how can you clearly express and understand messages in our fast-moving, widely diverse world? As a communication major at UC Davis, you will study communication processes at the individual, interpersonal, organizational and societal levels. You will analyze message delivery systems, the role of the media, and the effectiveness of public education campaigns. A special focus of the program is research into understanding digital media and bridging cross-cultural communication gaps.
Since communication is an important facet of social relationships, your study will begin with a series of courses in a range of social sciences, such as anthropology, psychology and sociology. At the upper division level, you will focus more on communication theory, specific communication processes and the role and effects of mass media. As a communication major, you'll have the opportunity to participate in exciting internships in such areas as broadcast and print media, health education campaigns and advertising or public relations work.
- Social Media Manager
- Human Resources Specialist
- Communications Director
- Public relations
- Communication management
- Digital communication
- UC Davis
- California State Assembly
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Your course roadmap
Find the detailed course requirements for your program and map out your path to graduation.
The faculty you will work with
Our undergraduates work directly with our faculty through research projects and labs.
Global learning programs
Expand your horizons by studying abroad or pursuing global learning on campus.
Get hands on with your interests. Participate in one of our hundreds of research opportunities.
What can I do with my major?
Learn how to connect your major to career opportunities.