Business Analytics (MSBA)
Big data has altered the way businesses operate, from marketing and supply chains, to competitive strategy and human resources. The Business Analytics Program integrates STEM perspective into business education and analysis and prepares students to thrive as an innovative leader in the digital economy. The one-year program offered in San Francisco, the hub of the big data revolution, is designed to create high-performance professionals with the perspective to ask the right business questions, the knowledge to deploy the right data science tools, and the managerial excellence to lead organizational change. From day one of the program, students join a five-member team to tackle a real-world business analytics project for a corporate client. The yearlong project course gives graduate students the opportunity to solve complex business problems starting with an analytical framework, collecting and analyzing data, extracting insights, and presenting recommendations for action to the client company.