Wine Institute Donates Archive to UC Davis

Industry Association’s Collection Illuminates Rise of California Wine

An excerpt from a map used to promote California wine
This is an excerpt from "California: Wine Land of America," by Mexican-American artist Amado Gonzalez, circa 1965. The art was used in a series of promotional posters.

Airline menus boasting California wines, vineyard growing histories and even a movie screenplay set during Prohibition are among the latest additions to the wine collections of the library at the University of California, Davis.

Wine Institute, the leading association for the California wine industry, has donated its organizational archives and book collection to UC Davis. They complement the extensive wine collections already at the university and will help researchers understand how the California wine industry recovered from Prohibition and rose to the level of international prominence it enjoys today.

“We’re delighted to see our materials become part of the university’s rich collection on California wine and to make them broadly available to scholars, researchers, writers and wineries,” said Robert P. “Bobby” Koch, president and CEO of the institute.

Rare books on a shelf
The Wine Institute donation to the UC Davis Library includes rare books. (UC Davis photo)

“The three most significant organizational archives covering the rise of California wine since Prohibition are those from the Bureau of Alcohol, Tobacco and Firearms, the UC Davis Department of Viticulture and Enology, and Wine Institute,” said Axel Borg, the library’s wine subject specialist. “We had the government papers and the scientific research. Now we have the leading industry voice represented as well.”

The Wine Institute Records on the American Wine Industry — currently being cataloged by the library and available for public use by early summer — cover the 20th century after the repeal of Prohibition. They include:

  • the collected works of Maupin, an 18th-century French viticulturalist who made significant contributions to the understanding of grape growing
  • a photography archive including more than 2,200 images of vineyards, wineries, grape varietals, winemaking, harvesting, events, promotion and more — mostly dating from the 1930s to 1960s
  • winery survey data, county records and regional growing histories
  • speeches by wine scholars, producers and writers
  • wine lists and menus
  • approximately 4,000 wine labels
  • materials related to wine and popular culture, such as the screenplay for the 1959 film, This Earth Is Mine, set and filmed in the Napa Valley

Leading industry voice on California wine

Formed in 1934 following the repeal of Prohibition, Wine Institute leads public policy advocacy in all 50 states, federally and internationally on behalf of 1,000 California wineries and affiliated businesses that represent 81 percent of U.S. wine production and more than 90 percent of U.S. wine exports.

‘Greatest wine library in the world’

The UC Davis Library, which has been called the “greatest wine library in the world,” already holds the papers of many of the leaders who shaped the wine industry in California and beyond, including former UC Davis professors Maynard Amerine and Harold Olmo; winemakers Robert Mondavi and Martin Ray; and California-based wine writers Leon Adams, Bob Thompson and Charles Sullivan.

Media Resources

Jessica Nusbaum, UC Davis Library, 530-752-4145,

Nancy Light, Wine Institute, 415-356-7520,

Julia Ann Easley, UC Davis News and Media Relations, 530-752-8248,

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Food & Agriculture