UC Davis Receives 24 Awards for Educational Marketing

The University of California, Davis, Office of Strategic Communications and UC Davis Health Public Affairs and Marketing received 24 awards in a national competition for educational advertising and digital marketing, as announced last week by Educational Advertising Awards. The awards recognize outstanding publications, events, campaigns and shows that highlight the university’s mission.

UC Davis was awarded Best in Show for the third season of its podcast Unfold. In addition, it won six gold, seven silvers, four bronze and six merit awards.

"Outgrow the Expected" Egghead graphic

 

The gold awards favored UC Davis Magazine (external publication category) and UC Davis Health Magazine (online publication category), UC Davis Health’s “Go Beyond” advertising campaign and UC Davis’ Outgrow the Expected campaign, as well as Unfold, Season 3.

“I’m incredibly proud to work with the creative and innovative teams on the Davis and Sacramento campuses,” said Dana Topousis, UC Davis’ chief marketing and communications officer. “In another challenging year for communications and marketing, they put forward their very best, and it shows in this recognition from our peers across the nation.”

The Educational Advertising Awards program is the largest, oldest and most respected educational awards competition in the country.

Here are all of UC Davis’ EDUAdAwards, listed by award level (with category in parentheses):

UC Davis Strategic Communications

Best of Show

Gold

  • Mockup of airport bin ad that reads "Imagine conducting a pandemic response like a symphony"

    Travelers at Ronald Reagan Washington National Airport learn about Outgrow the Expected when they pass through security, placing keys and other metal objects in trays with UC Davis liners.
    Outgrow the Expected Campaign Security Bins (Advertising Industry/Self-Promotion Out-of-Home)
  • Poster Calendar/Downloadable Monthly Calendar (Calendar)
  • Unfold Podcast, Season 3 (Podcast)
  • UC Davis Magazine (Publication/External)

Silver

Bronze

  • The Backdrop Podcast (Podcast)
  • Outgrow the Expected Campaign (Total Advertising Campaign)
  • Personalized Social Media for Admissions Acceptance (Social Media)
  • Welcome Center Face-Lift (Installation)

Merit

UC Davis Health Public Affairs and Marketing

Gold

  • Betty Irene Moore School of Nursing: Go Beyond Advertising Campaign (Magazine Advertising-Series)     
  • UC Davis Health Magazine, Autumn 2021: 150 Years of Patient Care (Online Publication)

Silver

  • Betty Irene Moore School of Nursing Annual Magazine 2021: Charting Our Course (Online Publication)
  • School of Medicine Commencement Collateral (Miscellaneous Collateral/Special Promotional)

Merit

  • Betty Irene Moore School of Nursing Annual Magazine 2021: Charting Our Course (Publication/External)
  • UC Davis Health Magazine, Autumn 2021: 150 Years of Patient Care (Publication/External)

Media Resources

Dateline Staff: Dave Jones, editor, 530-752-6556, dateline@ucdavis.edu; Cody Kitaura, News and Media Relations specialist, 530-752-1932, kitaura@ucdavis.edu.

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